Mass Customization has matured into Mass Personalization.  We adopted this concept from none other than Coca Cola, one of our clients with their Share A Coke apparel promotion. Coke was one of the first major brands to embrace mass customization. They were also one of the first to  notice that " customization" was about product configuration and that they were into "personalization" which is about people and their emotions, needs and lifestyles.

Since 2011, iPersonalyze has grown to become a logistical SAAS and PAAS software company.   Our innovative digital tools  enable on demand production and personalization of promotional product and personal gifts.. We also giveback to our communities by sharing our personalization expertise with startups and entrepeneurs entering the DIY, "makers movement:" world of digital printing.  Our personalization apps  and 1:1 marketing strategies utilize social media, new digital decoration techniques and analytics to create, sell and shop for on demand and  personalized products.  

The internet has changed every industry!   

Production technology is shifting from the old analog to the new digital processes..  This paradigm shift we realized early on would be difficult for these industries that tend to be underserved in general by new technology.  Often such industries, particularily the promotional products industry will be 10 to 15 years behind.  Even today as many industries like movies, TV and online media have shifted to digital almost completely, other industries have been slow to understand and embrace the future rapidly coming towards them.  The printing and decorating industries were recently reported to be only 22% digital.  Clearly we have a long ways to go in this transformation and just as clearly this change creates winners and losers.  We are a community of personalization believers and we seek to enable and teach new marketing and production partners how they can best create personalized products that sell.  We consult with and help corporations and nonprofits monetize their Facebook Fan pages by integrating our technologies into Facebook Fan pages and showing them how to market inexpensively.

As online platforms multiply with the growth of online sales, we have become Shopify and BigCommerce Partner and integrate our personalization apps into existing site and give thse merchants acces to  drop ship suppliers who have been tightly integrated into the iPersonalyze Network.  

Do you need a new store?  Or would you like to add personalized products to your current store?  

Give us a call today. 888-678-6344 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it.